How to choose a quality bread

What actually is a healthy bread?

Healthy bread comes down to two things: the grain, and how much it’s been processed.

Refined bread is made from white flour, where the bran and germ have been removed. These are the most nutritious parts of the grain, so you’re left with fast-digesting starch that raises blood sugar more sharply and does little for your gut microbes.

It’s often made fast, using industrial methods, very high heat and additives like emulsifiers to keep it pillow-soft for weeks, and colours to give it that brown look 🥴. Some of these are now being linked to changes in gut health and a higher risk of heart disease over time.

Quality whole-grain bread follows more traditional methods. It’s made slowly with the whole grain, including bran and germ, which preserves more beneficial nutrients:

  • Fibres like arabinoxylans and beta-glucans vary depending on the grain. They slow digestion, improve blood sugar levels, and feed your gut microbes.
  • B vitamins, especially B1, B3, B6 and folate
  • Minerals like magnesium, iron and zinc

It’s also about what you eat it with

Toast on its own doesn’t do much, but when you add fibre and protein-rich foods like eggs, hummus, beans, tofu, yoghurt, nuts, seeds and colourful veg, you slow digestion, support your gut and improve blood sugar control.

How to choose your bread

It’s not because a bread looks darker, has seeds, or is labelled “multigrain” that it isn’t refined. A lot of the time, that’s just marketing.

The real story is in the ingredients. We should always look for:

Whole grains first– 100% whole wheat, rye or buckwheat as the main ingredient. If “wheat flour” comes first, it’s white bread disguised as whole grain.

Simple ingredients– Just flour, water, salt, yeast or starter. No added sugars, emulsifiers, preservatives or oils.

High fibre– At least 6g of fibre per 100g.

Sourdough or long fermentation– Made with a natural starter and given time to ferment. But always check the ingredients. The word “sourdough” isn’t protected and doesn’t automatically mean healthier.

Artisan (if you can)– Smaller bakeries often focus more on process and quality. If there’s no ingredient list, it’s worth asking or checking their website.